About us
Distinctive hotel management
MARUGAL is specialised in the conception, launch and operation of unique premium hotel properties.
Our hotels reach a balance between capturing the essence of their cultural and geographical environment and offering a coherent concept that transmits high quality, uniqueness and impeccable service while maximizing the owners return on investment. Within the hospitality industry, MARUGAL is specialised in the luxury segment; 4 or 5 star small to medium sized properties.
A successful balance between advisory and operational excellence has led MARUGAL to develop trusted personal relationships with the hotel owners.
Our philosophy:
management based on four key points:
Tailor Made
Once the concept is defined , we develop all operational aspects of the hotel to create a coherent and harmonious product. This coherence allows the positioning of the hotel to stand out above its competitors. By creating tailor made hotels, we promote the ” reasons to visit ” in order to positively impact occupancy rates and average prices.
Scale Economy
Our operating philosophy is focused on maintaining the identity and uniqueness of the hotel as well as giving the opportunity to benefit from economies of scale. By sharing the costs of marketing (media agencies, business trips, roadshows, etc) the hotel obtains high visibility in the market usually inaccessible to independent hotels. Centralized management of human resources allows each hotel to reduce recruitment and training costs and increase its exposure with leading hotel schools.
Operational Approach
Our team is always involved in the daily operations of the hotel, with a weekly presence on-site and daily communication with the hotel management. A greater presence on-site allows MARUGAL to better understand customer expectations, the strengths and weaknesses of the product and define the necessary steps to maximize the potential of hotel.
Precise Sales Strategy
Distribution channels customised for the hotel and focused on the target markets. Constantly evolving a strategy to minimize distribution costs and maximize visibility. Daily Yield Management based on the strategy of each hotel. Our Sales team will be present in the key markets targeted by the hotel.
Our Team
Pablo Carrington
Strategy consultant with ROLAND BERGER & Partners specialised in the travel and tourism industry. Initial professionnal experience with Corporate Banking for Citibank in France.
Education
Boston College – EEUU.
Has participated as well in several advanced courses at Cornell University.
Edouard J. Daehn
Previously Managing Director of a 4 star Boutique hotel in Paris. Initial professionnal experience with Peninsula Beijing as F&B manager.
Education
Ecole hôtelière de Lausanne – Switzerland.
Institut Paul Bocuse – France.
Arnaud Laporte-Weywada
Previously Partner at VERTONE Strategy & management Consulting, responsible for leisure, tourism and distribution industry. Specialist in marketing and customer relationship & loyalty strategie. Initial professional experience: with Price Waterhouse Coopers and Bouygues Telecom. He has founded an art gallery and advisesartists.
Education
Business school of BORDEAUX – France.
HUMBERSIDE University, HULL – England.
ESSEC Business School – IMHI Hospitality Management – France.